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Prospecting the Way it Should Be

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Marketing isn’t everyone’s niche and it’s certainly not something you learn overnight. How do you know who your hot leads are? What qualifies your prospects as a lead worth nurturing? One of the most fundamental aspects of lead nurturing is knowing the needs of your prospects and tying that into how you can help them. It’s about asking the right questions at the right time, and using that information to put yourself in a better position to help those marketing-ready and sales-ready prospects. Using the right marketing automation platform to leverage this information is also almost equally as important. It is essential to be sure that your marketing efforts are in line with the industry’s best practices, and Steve Rosenbaum is here to help.



In Steve Rosenbaum’s upcoming webinar on Thursday, August 21, these are the hot topics he will be discussing. Below, you’ll find a short introduction to what he will be discussing; here he demo’s the first video showing live success on LeadOutcome 2.0 -- one hour after setting up the system! Using the right success system is also about filtering and nurturing your list of targeted leads. He will show you how to do just that right within LeadOutcome and discuss how to know who is paying attention, filtering those leads to find out the best prospects. He also discusses the importance of filtering out those who you don’t want to contact: leads with bad information, or information that you wouldn’t consider your hot leads. Some things discussed will be:
  • How scoring in LeadOutcome allows you to quickly find your hot prospects.
  • Filtering your leads based on their responses.
  • What to consider when you’re trying to determine who is a prospect worth reaching out to and nurturing.

He will also demonstrate how to use a LeadOutcome Lead Capture Form on a landing page, and how this ties back to the LeadOutcome system. On these forms, the focus is on the importance of using filtering questions directly on the form, using custom fields. These filtering questions are key to sifting those prospects within LeadOutcome, as your leads have already done the work for you. You no longer need to go through a long list of questionably potential leads, cold-calling or cold-emailing them only to find out they are not interested. Instead, let your leads tell you when they are ready to hear from you!

In this webinar, Steve will show you how to do all this step by step. Get a sneak peak now:


 
 
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