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LeadOutcome's interview with TechnologyAdvice: Your Search Ends Here.

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Finding the right technology to meet your needs isn't always easy. It takes time and the right searches for you to find what you're actually looking for, and even then, it can be questionable if it will fit your needs. Well now you can go to one place to find the right technology and you even get access to someone who can get you the information you really need in order to make the right decision. Meet TechnologyAdvice. Your search ends here. The best part is that this advice is 100% free to the public!

We spoke with TechnologyAdvice about our offerings and below you'll find our interview. We hope you enjoy what you see.

The following summary post is from TechnologyAdvice.com, a website that provides reviews and rankings of business software, including customer relationship management tools, the best Marketing Automation software, and more.

In this product spotlight video, our very own Steffany Winkelmann spoke with Eric Perry of TechnologyAdvice to go over a few features, best practices, and what makes LeadOutcome unique.



Steffany described how LeadOutcome is a Marketing Automation platform targeted to small business owners. Below are a few excerpts from the remainder of the conversation:

TA: What differentiates you from your competition?
“One of the big differentiators is our price. Our offering is a lot lower than our competitors. We also provide a lot of the tools that the bigger guys do. I think the biggest thing that differentiates us is the fact that we have a referral program. If you have clients that you want to sign up and manage their content for them, or have them manage it. If you are a network marketers, and you want to bring in some of your network into the program, you benefit from that. You get 37.5 percent commission, and that’s something the other guys really don’t have. It’s a great way to bring your community into this product, and show it off with everything that it can do.”

TA: What are best practices for implementation?
“The best way to implement it is to use it. I think one of the biggest things that causes frustration for our users is the fact that they aren’t getting into the software and actually trying to do something. Have a goal, once a week, send this number of emails, create “x” number of campaigns, create a landing page, every week have at least one goal. Then check in on your account at least once a week. See where your leads are, see what they’re doing, if people are requesting information, find out what’s happening in your marketing system. Without that, you will not succeed. If you don’t know what your leads are doing, what they want, or what’s happening in your software or in your system, you’re really not going to find success. The number one rule for best practice for LeadOutcome is log in and check your stats, and set goals.” Regarding possible limitations to the platform, Steffany noted that LeadOutcome doesn’t have some of the really advanced tools out of the box that some other companies may have. Though a limitation straight out of the box, LeadOutcome does offer them, they are called rules, but at an additional cost.

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