Skip to main content

451 Reasons Why Entrepreneur Magazine Thinks You Should Look At Marketing Automation

admin's picture
So what are the 451 Reasons Why Entrepreneur Magazine thinks you should look at Marketing Automation?
 
That is the percentage your high quality leads will increase by if you choose to implement a marketing automation strategy in 2015. Seriously!

It is a new approach to sales and marketing that Entrepreneur Magazine and other marketing industry experts believe is the future of sales and marketing.  I have to say I agree with them.  I will prove it to you with real case studies in the coming days that will blow you away! 

It not only gives you the ability to truly put your marketing and sales initiatives on auto-pilot, but it gives you real statistical metrics on how to predict your future sales.  To associate a score with a Lead tells you not only how hot or cold they are, but exactly where they are in the funnel.  As your leads move through a sales funnel you will see exactly what actions they are taking and when they take them.

Now what gets really cool is with a marketing automation system you can pre-program it to change the way you market to a lead based on where they are in the funnel and what actions they have taken.  You can do this not only on day 1 or 2, but all 365 days out of the year all on auto-pilot. 

In the coming days, I will show you an example of how a cold lead has come in through one of our automated sales funnels we call Done-For-You "Campaign Kits" and gets warmed up until they convert into a paying customer.  All on auto-pilot!  You will see how the system reacts and changes marketing direction when the lead does not take the path of desired outcome.  Once again all of this on auto-pilot.

Before we dive into, that let's discuss some of the basic concepts of what a marketing automation system looks like.

Look at this diagram below from Entrepreneur Magazine.  Notice how a given lead enters this funnel
in step 1 from a targeted list and gets assigned to a campaign / auto-responder.  In Step 2 we are collecting and analyzing the lead's actions in how they respond to emails and what pages they visit on the web site.  This is important to determine the level of lead's interest and determines weather a lead officially goes into the Warm Lead status in Step 5 or 6, or do we recycle the lead for future nurturing.

Study this diagram for a moment and internalize it.  This is the formula the "recipe for success."  It works!  It is easy to implement with a marketing automation system and we are going to show you exactly how to do it.
 
Marketing Automation - a new approach to sales
Source: Entrepreneur Magazine, Septemer 2013
The quote that is worth highlighting is below.

"Companies that use Marketing Automation to nurture prospects experience a 451% increase in qualified leads."

Just imagine the impact this would have on your profits if you had this in place.

 

So what are the essential ingredients for the "recipe for success?"  The components needed to implement a marketing automation process that will help you get your marketing and sales process on auto-pilot.

  • Email Marketing System - That can be pre-programmed to deliver emails at the precise time throughout the week/month/year.
  • CRM - Lead Management System that serves as central location where all leads are stored.  The CRM system should be able to record all activities the lead performs and allow you to add your own notes.
  • Landing Page System - That enables you to easily build Lead Capture pages to capture leads and move them through the sales funnel
  • Tracking / Scoring - The ability to track / score all activities performed by the lead throughout the sales lifecycle. 
  • Segmentation - The ability to automatically segment your leads based on the activites they perform and the actions they take.
  • Mutliple Channels - Ability to market to your leads accross multiple media channels. (Email, SMS, Social Media, Direct Mail)
  • Easily Measure Success - The ability to instantly identify your hottest leads.  To find the golden needles in the haystack of leads.  To know where each lead is in the sales funnel.
  • Rules - The ability for the system to be able to change marketing directions based on the actions a lead takes
A marketing automation system seamlessly integrates all of these components into one system with a goal of executing a strategic marketing campaign.

The components of a Marketing Automation Sales Funnel


I want to stop for a moment and review what happens when you have this in place and why it is so important to you, that you understand the gravity of this, and why Entrepreneur is making such a big deal out of this.   The reason is:

"You are building an automated Lead Factory that produces paying customers at the end of the conveyor belt."

Just imagine how excited McDonald's executives where when they rolled out their hamburger factory, or when the exectuives at BMW rolled out the BMW 3-series at the new car factory.  Marketing Automation enables you to do this for your business.

This means if I put $1 in I get $2 or more out.  Who is not going to take that bet?  This is very powerful!  It gets even better.  Each time you deploy an automated sales funnel (we call them Done-For-You Campaign Kits), you ensure that your Lead Factory will get stronger and likely produce a higher multiple return.  You may be asking, "well why does this happen?"  The answer is simple:  Automated Sales Funnels (i.e. Campaign Kits). Campaign Kits:

  • Work for you 24x7x365 days out of the year.
  • They do not sleep.
  • They do not take off for the holidays.
  • They do not call in sick.
It is a series of marketing activities that are boxed up in a package that will run the same way forever.  This repeatable process is a critical building block when executed properly that will enable your business scale, your business to grow, your profits to soar.

So my question to you is, "are you interested in learning how to make this happen for your business?"

In our next article we will take the next step of seeing what are our options for implementing such a strategy.

Hope you guys enjoyed this article.  My name is Will Berger and I am one of the founders and CEO of LeadOutcome.

Thanks for taking the time to read this!

Will Berger - President and CEO LeadOutcome Will Berger
President and CEO
wberger@leadoutcome.com
866-809-8033
facebook twitter Will Berger's Linkedin Profile

P.S.  Ok if you can't wait and want to see this in action.  Click HERE
5
Your rating: None Average: 5 (1 vote)
To request a demo, submit your contact information and a LeadOutcome specialist will contact you shortly or book a time that works for you. Reserve My Spot
Format: (xxx) xxx-xxx

Getting started with LeadOutcome is quick and easy. Choose your package below to start your 14-day $1 Trial.

1) Choose Package2) Registration3) Checkout
Basic

Coming Soon

  • 100 Contacts
  • Lead Import Wizard
  • Limited 1-Click Library
  • Limited Campaigns
Coming Soon!
Premier
$59.99
per month
  • 10,000 Contacts
  • Lead Import Wizard
  • Unlimited Opt-In Forms
  • Tracking & Scoring, Rules
  • Custom Lead Fields
  • Unlimited 1-Click Library
  • Unlimited Campaigns
  • Transfer Leads to Team
  • Campaign Kits
  • Marketing Recipes
Professional
$39.99
per month
  • 5,000 Contacts
  • Lead Import Wizard
  • Unlimited Opt-In Forms
  • Unlimited 1-Click Library
  • Unlimited Campaigns
  • Tracking & Scoring

These items will be permanently deleted and cannot be recovered. Are you sure?